Analytics tools are generally add-on products to large CM System software. But you can buy them or use free open-source tools to analyze your website performance, whatever its size.
WebSideStory is now integrating their HBX Analytics in their hosted content management system.
Big news in Analytics is that Google has acquired Urchin Stats and offers a free web service called Google Analytics.
(Numbers in parentheses are the Google PageRank™ for the website.)
Auriq RTMetrics (8)
RTmetrics is the next generation of web analytics, providing superior reporting over log file based and tag based solutions. Our highly scalable, non intrusive architecture provides precision enterprise wide reporting of e-business performance, simplifies the extraction of KPI’s and streamlines the delivery of real time reporting to your business users. Operations and Marketing managers can easily create highly granular views of the key metrics that impact their performance.
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly. It can analyze log files from all major server tools like Apache log files (NCSA combined/XLF/ELF log format or common/CLF log format), WebStar, IIS (W3C log format) and a lot of other web, proxy, wap, streaming servers, mail servers and some ftp servers.
ClickTracks offers intuitive, insightful analysis of your web site. It shows you campaigns, site navigation patterns, PPC, SEO and ROI stats instantly. ClickTracks is a web analytics program that uses a radically different architecture, making it easy for marketers to perform desktop datamining activities that are difficult or impossible to implement using traditional web analysis methods.
Coremetrics Online Analytics provides organizations with a single resource for planning, measuring, and testing truly integrated marketing efforts. With groundbreaking visualization tools, Coremetrics offers a complete application for data analysis rather than a simple toolkit for reporting, enabling Coremetrics to deliver targeted business solutions that allow marketers to uncover value quickly and take action.
Coremetrics unique approach leverages LIVE Profiles which deliver information on actual customer behaviors. LIVE Profiles empower business managers with deep insight into key customer segments, thus enabling them to acquire and convert high-value customers and grow more profitable relationships with those customers over time.
Google Analytics (9)
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
Google Analytics is free. With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content.
The web is listening to what you have to say. Admiring your design. Talking about your product. Mint helps you identify where the most interest is being generated and over what.
Omniture Web Analytics (7)
Web analytics provides the foundation for effective online business and marketing decisions through accurate measurement and analysis. Due to the increasing strategic position of an organization’s Web channel, Web analytics has moved beyond the once simple site usage and reporting tools to the current state of scientifically employing actionable information to optimize online business performance. By providing real-time measurement and monitoring of a site’s key performance indicators, Omniture’s Online Business Optimization Platform™ provides managers and executives at all levels with the ability to systematically develop, test and refine variables to maximize online performance.
Omniture translates insight into action through automated e-mail alerts when key performance indicators such as visitors, leads, sales, costs, or calculated metrics fluctuate beyond or below acceptable performance thresholds. As a result, each accountable person or team within the organization is empowered to quickly act on real-time information to increase sales, reduce costs, and enhance overall productivity.
Opentracker is a web site tracking tool built for website analysis. Analyze website statistics and monitor visitors online & 'real time'.
Sage Analytic::Analytics (3)
A full range of analytics that can help you to better understand your customers and markets.
- Profiling of your customers by overlaying demographic and behavioral data elements
- Recency, frequency, and monetary value analysis (either per promotion or for customer lifetime)
- Direct interaction with your data using OLAP and multidimensional database technology (cubes)
- Advanced clustering and linear regression modeling
- Geographic proximity calculations for retail location planning or nearest dealer locators
Urchin Stats (5)
Urchin Web Analytics shows you how people found your site, how they explored it, and how you can enhance the visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
WebSideStory HBX Analytics
HBX Analytics enables you to increase online sales, improve the return of your marketing activities, reduce customer support costs, monetize content and improve advertising sales.
Webtrends Analytics (7)
WebTrends Analytics® 8 is the latest version of WebTrends 7, the award-winning solution for accurate, timely web analytics to help you measure and improve your online marketing ROI. WebTrends Marketing Warehouse complements this solution with an enterprise-class data warehouse to fuel targeted relationship marketing campaigns.